聯(lián)系電話
01
回想一下,你自己平時在閱讀各個平臺文章的時候,是不是首先會看一下標(biāo)題,標(biāo)題突出有重點,你才會被吸引從而對文章內(nèi)容感興趣想繼續(xù)讀下去。
同樣的,對于那些買家客戶來說,郵箱里面一天要收到成百上千封的郵件,自然是會第一時間打開有重點,夠吸引的郵件。
但是也不能過于為了吸引眼球,而寫出和正文內(nèi)容完全違背的標(biāo)題,不然客戶只會感覺受到了欺騙。
02
明確的稱謂和獲得方式
在開發(fā)信中,要有直接明確的稱謂,可以是對方的名字或者對方的職位,而避免Dear Sir/Madam 這種千篇一律且官方的詞匯。
03
寫清與對方聯(lián)系的原因
你為什么要和對方聯(lián)系,想要達成怎樣的目的,這也是開發(fā)信的核心內(nèi)容。其實也是價值的傳遞——我可以為你帶來什么。
當(dāng)你說清楚為什么要雙方去建立連接的時候,其實也就是回答了對方心中的一系列疑問:我認識你嗎?你怎么知道我的?我為什么要放下手頭工作看你的郵件?有什么動力回復(fù)你?。
在梳理清楚這幾個重點后,我們一起看看這幾封針對不同行業(yè)的開發(fā)信模板吧~
Hi Mike,
I noticed your company has some negative reviews about poor customer service.
( 第一句從對方的現(xiàn)在正在面臨的問題展開話題,我注意到了你們公司最近有關(guān)于客戶服務(wù)的差評)
It’s incredibly frustrating to lose customers because of lost tickets, lack of tools, and disorganization in the support department.
(第二句對于對方目前遇到的問題感到感同身受,由于門票丟失、工具缺乏以及支持部門的混亂而失去客戶是非常讓可惜的)
(產(chǎn)品名) integrates all of your customer data into one centralized place, allowing you to easily track, manage, and measure customer interactions, no matter the channel.
( 借此提出的自己的產(chǎn)品可以幫助對方解決這個問題,就是我能夠給你帶來什么,xx產(chǎn)品,可以將所有客戶數(shù)據(jù)集成到一個集中的地方,無論通道如何,都可以輕松地跟蹤、管理和測量客戶交互)
Would you like to hear more about how (產(chǎn)品名) can turn those negative reviews into loyal, satisfied customers?
(最后,發(fā)出號召,詢問對方想不想了解更多關(guān)于如何去管理、轉(zhuǎn)化用戶的產(chǎn)品)
Hi Mike,
It's Sophie from XXX China. Hope this letter finds you well.
Christmas season is approaching, I don't know if you have seen the fidget spinner already. It is the latest craze. Like factories are producing this in overtime. MOQ is small, but many clients are ordering by containers.
( 從熱點的節(jié)日入手,再制造相關(guān)的話題,比如工廠在夜以繼日的生產(chǎn),說明這個產(chǎn)品的需求量是很大的,側(cè)面反映這個產(chǎn)品在市場上流通率也高)
Kindly keep us informed about yourthoughts. More detailed offer will be updated accordingly.
( 最后,向?qū)Ψ秸f可以隨時提出他的想法,更多的產(chǎn)品細節(jié)會在后面提供,這樣也就有了下一次繼續(xù)跟進的機會)
Sophie
Hi Mr. Steven Hans,
We get your name and email address from your trade lead on Manufacturers, Suppliers,that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.
( 開頭就告訴對方自己是從哪里了解到并獲得你的郵件方式的,消除對方的疑慮)
We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufacturer, we are the source. You are welcome to visit our website http://www.aaa.com which includes our company profiles, history and something latest designs.
( 再直接向?qū)Ψ秸f明自己的工廠、產(chǎn)品和價格方面的優(yōu)勢特點,以及在不知道客戶具體想要哪種的產(chǎn)品的時候,強調(diào)自己有多種不同品質(zhì)的產(chǎn)品,無論對方想要高端的還是中低端的,都會有更多的溝通空間)
Should any of these items be of interest to you, please let us know, we will be happy to give you details.
As a very active manufacturer, we develop new designs nearly every month, if you have interest in it, it’s my pleasure to offer news to you regularly.
Best regards,
Sophie
Hi Mike,
Greetings from China. It's Sophie ABC.
We are in the market for 產(chǎn)品 since xxx年. These years we have been working closely with lots of brands such as 列舉合作的品牌。
( 直接簡短的介紹自己的產(chǎn)品從什么時候的,在這寫這些年里合作了哪些客戶和品牌,越大的客戶,也為你的產(chǎn)品做很好的背書)
A more detailed product brochure will be updated accordingly if you get interested.
Sophie
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